A campaign for Foot Locker EU and Timberland, showcasing that there are no limits when it comes to creating, contributing, and supporting within the community.
The Timberland x Foot Locker EU 'Boots For Good' campaign, saw us source and onboard campaign talent, and produce all moving and still campaign assets. Featuring talent from London, Paris, and Milan, we had so much fun bringing this important and inspiring campaign to life.
Our video shows Trap Fruits London, a community greengrocer that delivers fresh quality fruit to people’s doors weekly. Founders, Peigh and Baff, started the business during the pandemic when they realised how difficult it was to get a fresh mixture of both Afro-Caribbean and British fruit and veg and how important it was for their community to have access to fresh fruit.
Another of our collaborators was Leo Orta, Artist and Founder of La Totale, a not-for-profit art collective supporting the rise of talented young artists globally, aiming to bring together talented game changers. Lastly we championed Jon Bronxl, founder of The Good Neighbourhood Collective which aims to create unity and inspire young Black Italian people.
Our collaborators and talent were chosen due their connections to their local communities and their 'For Good' attitude when supporting their local environments. Each has their own story to tell and Timberland gave them a voice for this.
The campaign was live across European Footlocker stores and on social and online.
CLIENT: TIMBERLAND
WHAT WE DID: CONTENT PRODUCTION
LOCATION: LONDON, PARIS, AND MILAN
COLLABORATORS: TRAPFRUITS LONDON, LA TOTALE COLLECTIVE, THE GOOD NEIGHBOURHOOD COLLECTIVE
PROCESS: TALENT SOURCING, PHOTOSHOOT MANAGEMENT, ASSET CREATION